International Breweries Plc Hires Brand Manager-High End

Bringing people together for a better world is our dream at International Breweries Plc. People have been connecting over beer for thousands of years, making it the first social network. We’re dedicated to creating enduring brands and making the best beers possible using the purest natural ingredients.

We are recruiting for the position below:

International Breweries Plc Hires Brand Manager-High End

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

Job Title: Brand Manager – High End

Ref No: 30024708
Loaction: Ilesa, Osun
Job Type: Full time

Job Purpose

Opportunity exists for a Brand Manager for the Budweiser brand in our Marketing team.
The main purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including: Brand equity and share, Digital & events KPIs, Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Responsibilities and Accountabilities
Amongst other duties, the job holder will be responsible for the following:

Directly lead all Brand led events.
Co create brand plans for all year-round campaigns.
Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
ZBB Budget management – to ensure ZBB delivery in line with budget.
Analyse data for insights & articulates opportunities for the brand.
Lead and manage influencers/celebrities all through the year to deliver Earned media
Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship.

Qualifications and Experience
The occupant of this position should possess:

Bachelor’s Degree in a relevant field.
Minimum of 2 years relevant brand management/marketing experience.

Key competencies and attributes

Good Communication skills
Passionate, self-starter
Action and results oriented
Stakeholder/ Relationship management
Consumer focused.
Self-driven, takes initiative and manages time/priorities well.
Influencing and collaboration skills
Ability to handle complex situations under pressure

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 23rd August, 2022.

Additional Information

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval.
Please note that only shortlisted applicants will be contacted.
The advert has minimum requirements listed. Management reserves the right to use additional / relevant information as criteria for shortlisting.
In accordance with AB InBev duty to provide and maintain a workplace that is safe for of our employees and their families, our customers and visitors, and the community at large from infectious diseases that may be reduced by vaccinations, we require all new appointments to be vaccinated as a condition of employment at our company.

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International Breweries Plc Hires Brand Manager-High End